STUDIO EIGHTY NINE
Market Research. MVP Development. User Stories and Usability test.
The User
Local photographers, videographers and artists looking to produce high-end visual content for their projects and businesses.
The Product
Modern and minimalist studio space designed and curated to be the absolute complement for photographers or any other artist looking for a space to develop their creative ideas. Available for hourly or daily rentals.
My Role
My role was to validate the product idea and bring it to market as well as the development and awareness of the brand through social media campaigns. In addition to designing a seamless user experience from the website booking and payment system to creating delightful customer experiences.
Brand Development
Studio Website and Booking System
Usability Test
In order to generate valuable insights, participants were recruited and invited to perform unmoderated and observational usability tests.
The participants were asked to book a time slot through the online platform and then come into the studio to work on a project that they like. The focus was on understanding pain points when interacting with the website and booking system; in addition to understanding what photo background set-ups would bring more creators to work in the space.
Digital Marketing and Social Media Campaign
Social Media Imagery
