WALMART CANADA - BACK TO SCHOOL - ECOMMERCE
User Experience Design - Competitor Analysis - User Flow - Wireframe

The Challenge

The challenge was to create a digital customer experience strategy by using data and competitor research for the back-to-school event.

The Goal

The goal was to create a seamless digital shopping experience for Walmart Canada’s customers to help them find and discover the products that they are searching for while saving money to live better.

My Role

My work was to conduct a competitor analysis and user research to understand customers’ needs, motivations, behaviours, and pain points to provide design solutions that are aligned with the organization’s goals and vision, and also fulfill the needs of users of Walmart Canada’s website application for the Back-to-school event.

Walmart Canada Goals & Vision

  1. Save Money, Live Better

  2. Experience affordable, easy, and fun.

  3. The destination for everything you need to return to campus.

  4. The place where students and parents find everything they need for the new year.

  5. Back to school shopping at Walmart where prices let you get everything, plus the extra they will inevitably need.

User Research

Competitor Analysis

Users & Personas

  1. Parents: Mothers and Fathers 

  2. Students: Junior Kindergarten, Elementary School, High School. and College & University 

  3. Teachers – Educators 

Problem Hypotheses

  1. The customer needs to find items on sale from the back-to-school list because he/she wants a one-stop-shop and he/she is looking to save money. (Parents) 

  2. The customer needs a retail store where he/she can find affordable furnishing and everyday living essentials, as well as groceries because he/she is currently a student on a part-time job. (Students) 

  3. The customer has found low prices on back-to-school items at Walmart Canada, he/she needs to create a list and share it with others in their network. (Teachers / Educators) 

Analysis
MosCow Method & 2x2 Matrix Feature Prioritization

User Flow Journey

Wireframe

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